SCC GRINICE MAX Launch Event Concludes Successfully! Knowledge Meets Practice, Steady Progress Pays Off!
On October 20, 2025, SCC held the GRINICE MAX launch at Meilin Lake Hot Spring Hotel, marking a new stage in automotive paint color systems.Over 200 distributors and clients attended to witness this milestone.Hosted by Mr. Xie from Marketing, the event welcomed all guests warmly.
The venue was arranged with a simple yet grand style, closely aligned with the theme, as guests checked in and took their seats.
The Automotive Body Repair and Beauty Competition included: damage putty repair, self-leveling primer application, waterborne color coating spraying, clear coat spraying, waterborne paint color matching, full-panel polishing, and individual skills demonstrations.To ensure smooth competition progress, SCC’s color-matching expert, Mr. Yan, and the head of the training & after-sales department, Mr. Wu, worked closely throughout the event, assisting the organizers in judging and providing technical training and on-site support for participants.Their professional and efficient support received high praise from the competition committee, and the event was conducted in strict accordance with the technical standards of the National Vocational College Skills Competition.
Launch Event Scene of the GRINICE MAX System
Mr. Xie from SCC Marketing personally hosted the launch, warmly welcoming all guests. The event focused on the new GRINICE MAX Ultra-Wide Color System, showcasing its core technology and practical value.
Amid warm applause, SCC Chairman Mr. Wang delivered a speech, expressing heartfelt gratitude to distributors and clients: “Over nearly 30 years, SCC has grown from a follower to an industry leader, thanks to the trust and dedication of every distributor. You brought SCC products into repair fields, helped overcome technical challenges, and together we broke the long-standing foreign monopoly in automotive repair coatings!”Mr. Wang added emotionally: “Without our clients’ support, SCC would not have today’s standing; without partners, Chinese brands would not have confidence in coatings. This bond is SCC’s most precious asset and the driving force behind our innovation.” His sincere words resonated, drawing prolonged applause.
Mr. Wu addressed all distributors, analyzing repair coatings industry trends and opportunities, and explained the launch background and strategic significance of the GRINICE MAX system, providing guidance for market direction and cooperation.
Mr. Lin presented the core GRINICE MAX system, covering development from R&D to implementation, market positioning, key features, technical advantages, and operational stability, giving distributors and clients a full understanding of its value.
Mr. Wu introduced auxiliary products for the MAX system, explaining core features and practical application tips, offering professional guidance for successful implementation.
SCC invited partners to share their collaboration stories, including how SCC products helped them achieve early success, and how they efficiently solved practical challenges together, highlighting strong, genuine partnerships.
Production Base Visit
In the afternoon, SCC organized a visit for distributors and clients to the production facility.
On-site demos and hands-on experience showcased the GRINICE MAX system in full operation, illustrating its real-world workflow and bridging the gap between technology and users.
The successful launch demonstrated SCC’s technical strength in automotive paint colors and strengthened collaboration with distributors and clients. SCC will continue to innovate and serve client needs, driving growth in the automotive coatings industry together with partners.
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