Deepening Overseas Markets, Moving Forward Together | Shichuang Technology Concludes a Successful SEMA Show in Las Vegas

From November 3–6 local time in the United States, SEMA SHOW Las Vegas — widely regarded as the bellwether of the customization industry — grandly opened. The show brought together cutting-edge customized vehicles and trend-setting solutions from around the world, attracting automakers, customization parts suppliers, and automotive enthusiasts from across the globe.

As the world’s premier professional automotive and motorcycle products trade event, SEMA SHOW is highly acclaimed for its grand scale, rich exhibits, diverse activities, and strong professionalism. During the show, automakers, customizers, parts suppliers, and automotive enthusiasts from around the world gathered together to witness this annual event of the automotive customization industry.

SEMA SHOW Recap

At the 2026 SEMA SHOW, Shichuang Technology proudly presented its GRINICE-MAX, GRINICE-LV, and GRINICE brands.

The GRINICE-MAX, GRINICE-LV, and GRINICE product systems are positioned for the mid-to-high-end automotive refinish market. The complete product system features fast drying, high efficiency, and high profitability, delivering perfect results with high fullness and excellent distinctness of image after body repair. With outstanding performance in product quality, service capability, and reputation, the products are highly praised in the North American market.

To demonstrate its commitment to this show, Shichuang Technology not only set up a booth at SEMA SHOW for exhibition and reception, but also deployed a strong business support team back in China, effectively enhancing its business reception capacity.

Shichuang Technology has appeared at the SEMA Show in the United States for five consecutive years, maintaining rapid and steady growth throughout. This growth stems from our continuous iteration and upgrading in product, service, channel, and brand dimensions, and has earned us the trust and recognition of global customers. Looking ahead, Shichuang Technology will continue to deepen its presence in overseas markets, steadily strengthen its core product competitiveness, and bring better products and services to consumers worldwide.

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